To The Point - Home Services Podcast

The AI Race Contractors Can’t Afford to Lose w/ ServiceTitan CEO Ara Mahdessian

Jan 20, 2026
Ara Mahdessian, Co-founder and CEO of ServiceTitan, dives into the transformative role of AI in the home services sector. He discusses the advantages of AI voice agents over human customer service reps, enhancing booking rates and efficiency. Ara highlights the importance of speed-to-lead as a competitive edge and how automation can tackle maintenance bookings. He emphasizes leveraging real contractor feedback to evolve their platform and the crucial role of AI in improving margins and driving demand for contractors.
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INSIGHT

Voice Agents Match Human Booking

  • ServiceTitan's new voice agents now book as well as humans and outperform the average CSR.
  • The technology and customer comfort will continue improving, so performance should rise further.
ADVICE

Deploy Agents To Handle Surges

  • Use voice agents for surge, overflow, and after-hours to beat near-zero booking from missed calls.
  • Deploy them where average CSR performance lags to capture easy wins and ROI.
ADVICE

Win With Speed-To-Lead

  • Prioritize speed-to-lead: respond within seconds to dramatically increase booking rates.
  • Use voice agents to win the speed game every time for third-party and form leads.
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