Business Wars Disney-Pixar vs Dreamworks | Onward and Upward | 4
14 snips
Mar 8, 2023 In 2006, Pixar leaders wrestle with revitalizing Disney Animation, facing fierce competition from DreamWorks. The rise of 3D technology transforms the industry landscape, with box office battles peaking in 2008. As DreamWorks celebrates hits like 'Kung Fu Panda,' Disney fights back with 'WALL-E.' Meanwhile, struggles after 'The Princess and the Frog' prompt Disney to rethink its animation strategies. The podcast also reveals the evolving dynamics of U.S.-China relations that impact animated films, highlighting the industry’s financial and creative upheavals.
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Sterile Disney
- Ed Catmull visited Disney Animation Studios after the Pixar takeover and found sterile, impersonal workspaces.
- This lack of personalization worried Catmull, as he believed it reflected a culture of fear that stifled creativity.
Story Trust Fails
- John Lasseter tried to use the "Story Trust" to improve "American Dog," but Disney animators were hesitant to give honest feedback.
- Lasseter eventually ordered a reboot, renaming the movie "Bolt."
Ratatouille's Success
- Disney was concerned about Ratatouille's success due to its subject matter and limited merchandising opportunities.
- Despite a slow start in the US, Ratatouille performed well internationally, but DreamWorks still out-grossed Disney and Pixar.
