The Rise of 3D: Animation Rivalries and Box Office Battles

It’s 2006 and with Pixar part of Disney, Ed Catmull and John Lasseter now face the task of fixing Disney Animation Studios. And they need to fix it fast, because DreamWorks is winning at the box office.

But while they strive to turn Disney Animation from has-been to hero, Hollywood’s other big studios are gearing up to take a bite out of the animated movie pie and that’s only going to dial up the competitive pressure on DreamWorks and Disney-Pixar.

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