DTC Podcast
Ep 406: Studs.com Anna Harman Owns the Earscape, Scaling to 8 Figures Annually with Experiential Retail (and Word of ... Ear Marketing)
May 20, 2024
Anna Harman, co-founder of Studs, discusses the inspiration behind providing an alternative to traditional piercing options. She explains the benefits of needle piercing and the challenges of opening the first studio. Anna highlights the importance of branding, creating unique retail experiences, and pivoting to e-commerce during the pandemic. Studs' success is attributed to word-of-mouth marketing, the Earscape concept, and customer retention strategies.
32:42
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Quick takeaways
- Studs provides a safe and inclusive alternative to traditional piercing with needle piercings.
- Creating a unique retail experience and utilizing word-of-mouth marketing are crucial for Studs' growth.
Deep dives
Unique Marketing Strategy: Stud Trailer Campaigns
Studs created a unique marketing strategy by launching a stud trailer, a mobile store that traveled to various locations. They organized campaigns in New York, at universities in California, and at Bravo Con, creating buzz and attracting customers. The innovative approach of using a mobile store helped them reach different audiences and generate excitement.
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