DTC Podcast Ep 406: Studs.com Anna Harman Owns the Earscape, Scaling to 8 Figures Annually with Experiential Retail (and Word of ... Ear Marketing)
May 20, 2024
Anna Harman, co-founder of Studs, discusses the inspiration behind providing an alternative to traditional piercing options. She explains the benefits of needle piercing and the challenges of opening the first studio. Anna highlights the importance of branding, creating unique retail experiences, and pivoting to e-commerce during the pandemic. Studs' success is attributed to word-of-mouth marketing, the Earscape concept, and customer retention strategies.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
From Negative Experience to Innovative Business: The Birth of Studs
01:32 • 14min
Expanding Business through Strategic Location Selection and Profitability Focus
15:34 • 2min
Strategic Branding and Customer Experience in a Piercing Studio
17:18 • 10min
Strategies for Enhancing Brand Recognition and Marketing Impact
26:55 • 2min
Navigating Influencer Partnerships and Celebrity Engagements for Brand Growth and Visibility
29:21 • 3min