Stacking Growth | The B2B Marketing Podcast Sales v Marketing: Stop Fighting for Credit | Jason Theroux
Jun 3, 2025
In this discussion, Jason Theroux, Performance Marketing Manager at Refine Labs, emphasizes the need for marketing and sales teams to collaborate rather than compete. He shares insights from his transition from sales to marketing, highlighting the importance of shared goals and transparent communication. Jason also discusses how emerging technologies, like AI, can reshape the marketing landscape, advocating for a unified approach that builds customer trust and drives revenue. Listeners will gain practical advice on fostering collaboration for holistic business success.
AI Snips
Chapters
Transcript
Episode notes
Sales Team's Fear-Driven Culture
- Jason Theroux recalls a sales leader publicly berating a sales rep over lead generation failures.
- This moment highlighted the unhealthy urgency and fear-driven environment in sales, sparking his interest in focusing on revenue rather than just leads.
Tactics for Sales-Marketing Alignment
- Align sales and marketing by securing unified goals and transparent leadership commitment.
- Use shared tools like CRMs, dashboards, and regular meetings to foster communication and celebrate wins together.
Simple Framework for Collaboration
- Define clear goals and meeting cadences for sales and marketing collaboration.
- Keep meetings frequent and outcome-focused to strengthen partnership without overwhelm.