In this discussion, Jason Theroux, Performance Marketing Manager at Refine Labs, emphasizes the need for marketing and sales teams to collaborate rather than compete. He shares insights from his transition from sales to marketing, highlighting the importance of shared goals and transparent communication. Jason also discusses how emerging technologies, like AI, can reshape the marketing landscape, advocating for a unified approach that builds customer trust and drives revenue. Listeners will gain practical advice on fostering collaboration for holistic business success.
