Akitando #119 - Rant: Aprendizado na Beira do Caos | Rated R

In this influential business book, Clayton Christensen shows how even the most outstanding companies can lose market leadership when they fail to adapt to disruptive innovations. Christensen explains why companies often miss new waves of innovation and provides a set of rules for capitalizing on disruptive technologies. The book uses examples from various industries, including the disk drive, mechanical excavator, steel, and computer industries, to illustrate trends that lead to success or failure in the face of disruptive technologies.

Blue Ocean Strategy challenges traditional competitive strategies by advocating for the creation of new, uncontested market spaces. The authors, W. Chan Kim and Renée Mauborgne, argue that companies should focus on innovation to create 'blue oceans' of new demand, rather than competing in 'red oceans' of existing markets. The book provides a systematic approach and tools for successfully formulating and executing blue ocean strategies, including the strategy canvas and the six principles of blue ocean strategy. It highlights successful examples such as Cirque du Soleil and low-cost airlines, and offers guidance on overcoming organizational hurdles and aligning value, profit, and people propositions.

In 'Out of the Crisis,' W. Edwards Deming describes the foundations for a completely new and transformational way to lead and manage people, processes, and resources. Originally published in 1982, the book emphasizes the need for a transformation in management style and governmental relations with industry. Deming's theory is based on his famous 14 Points for Management, which contradict many standard practices of the era, such as production quotas and management by inspection. The book stresses the importance of long-term commitment to new learning and new philosophy, innovative plans, and continuous improvement in product and service quality to ensure future success and sustainability.

The book tells the story of Alex Rogo, a factory manager who is given three months to improve his underperforming plant or face its closure. With the guidance of his former physics professor, Jonah, Alex learns to apply the Theory of Constraints to identify and manage bottlenecks in the production process. Through this approach, Alex and his team transform the factory, improving efficiency, reducing inventory, and increasing profitability. The novel uses the Socratic method to teach fundamental business concepts and emphasizes the importance of continuous improvement and critical thinking in management.