The GaryVee Audio Experience Marketing to Gen-Z | MARKETING For The Now #3
Jun 19, 2020
Guest
Kathy Thornton Bias
Guest
John Sass
Guest
Paul Layes
Guest
Heron Preston
Guest
Tracy Ann Lim
Guest
Haley Thomas
Guest
Wanda Pogue
In a lively discussion, Wanda Pogue, VaynerMedia's chief strategy officer, shares insights into Gen Z's influential consumer behavior. Haley Thomas, youth empowerment advocate, emphasizes the importance of authentic connections. Tracy Ann Lim highlights agile marketing strategies, while Heron Preston reflects on creativity in fashion. Paul Layes discusses the gaming industry's evolution, and John Sass reveals effective TikTok tactics. Kathy Thornton Bias underscores community support challenges faced during COVID-19, making a case for youth engagement in social issues.
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Episode notes
Gen Z's Influence
- Gen Z, aged 8-23, makes up 25% of the US population with $150B spending power.
- Marketers should note their significant household influence exceeds their direct spending.
Gen Z vs. Millennials
- Gen Z contrasts with Millennials by being pragmatic, realistic, and social media native.
- Shaped by recessions, school shootings, and societal turmoil, they're resilient and grounded.
Gen Z's Pragmatic Optimism
- Gen Z dreams big but prioritizes stability and safety due to formative experiences.
- Despite COVID-19 uncertainty, they're hopeful, taking practical actions for a positive future.