Marketing to Gen-Z | MARKETING For The Now #3
The GaryVee Audio Experience
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Building Community and Engaging Content in Marketing
This chapter examines the significance of community in brand building and how influencers and esports organizations utilize it for visibility. It also discusses the role of YouTube in Gen Z's engagement and highlights Scott's Miracle-Gro's effective marketing strategies on TikTok during the pandemic.
Play episode from 01:13:20
Transcript
