Kickoff Sessions #290 Jordan Platten - Are Agencies Dying in 2025?
5 snips
May 29, 2025 
Jordan Platten, founder of Affluent and a mentor in agency growth, shares insights on the future of online business and the hurdles agencies face as AI technology evolves. He discusses why most agencies fail and emphasizes the importance of client retention through transparent communication and trust-building. Platten explores the ethical implications of sales tactics, the need for scalable systems, and the balance between profit and growth. He also dives into how AI will reshape the industry and the challenge of maintaining integrity in a competitive landscape.
AI Snips
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Transcript
Episode notes
Set Clear Expectations Upfront
- Set clear expectations openly with clients before engagements.
- Push away clients you can't genuinely help to increase trust and close rates.
Build Trust Through Vulnerability
- Build strong personal relationships with clients to reduce churn.
- Show vulnerability and tough love to gain client trust and partnership.
Use Accountability Calls
- Implement regular accountability calls for new clients for at least 90 days.
- Use these calls as personal coaching to encourage consistency and progress.