#290 Jordan Platten - Are Agencies Dying in 2025?
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Navigating Sales Strategies and Client Relationships
This chapter explores the complexities of adapting business strategies tailored to different stages of entrepreneurship, focusing on lead generation and conversion tactics. The conversation highlights the challenges faced when managing relationships with warm versus cold leads while emphasizing the importance of customer lifetime value (LTV) and client program ascension. Additionally, the speakers discuss financial metrics and ethical business practices, shedding light on effective marketing and sales strategies for sustainable growth.
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