Technically Legal - A Legal Technology and Innovation Podcast

Story Protocol: Building a Modern IP Infrastructure and Protecting Creators in the AI Age (Andrea Muttoni - President Story Foundation)

Aug 14, 2025

Andrea Muttoni, President of Story Protocol and former Amazon product manager, shares his journey from music producer to blockchain innovator. He discusses how blockchain is revolutionizing intellectual property management, making registration and licensing more accessible for creators. Muttoni introduces the Programmable IP License (PIL) for transparent IP rights and the Poseidon initiative aimed at fairly compensating data creators in AI. This innovative approach to IP challenges traditional copyright and fair use in the age of AI-generated content.

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ANECDOTE

From Bedroom Producer To Tech Product

Andrea started as a bedroom music producer and used early PCs to experiment with creative tools.
That creative-technical background guided his career choices toward products that sit at the intersection of art and tech.

ANECDOTE

Internship Led To A Seven-Year Amazon Run

Andrea joined Amazon after answering a professor's post about internships, which led to roles across countries and teams.
He moved from vendor management to product roles by automating manual processes and building useful tools.

ANECDOTE

Joining Dapper To See Crypto In The Wild

Andrea joined Dapper Labs to see crypto firsthand and chose a mainstream-focused company like Dapper deliberately.
He viewed Dapper as a place to learn how blockchain could reach mainstream adoption via consumer experiences.

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This episode features a conversation with Andrea Muttoni, President of Story Protocol. The discussion explores how blockchain technology is being used as a foundational infrastructure for intellectual property (IP), aiming to simplify and modernize the process of registration, licensing, and monetization for creators and IP owners. Muttoni details his journey from a bedroom music producer to a product manager at Amazon and eventually to a leader in the blockchain industry, driven by a passion for the intersection of technology and creativity.

The conversation delves into the core problems Story Protocol aims to solve, particularly the complexities of copyright, fair use, and attribution in the age of AI-generated content. Muttoni introduces key concepts like the Programmable IP License (PIL), a customizable and on-chain license that makes IP rights more transparent and accessible. He also provides an overview of Poseidon, a new initiative that leverages the Story Protocol to create a marketplace for IP-safe, real-world data needed to train AI models, ensuring that data creators and owners are fairly compensated.

Key Takeaways

Andrea's Background: From a bedroom hip-hop producer to a product manager at Amazon working on Kindle and Alexa, Muttoni shares his path to the world of crypto and blockchain.
What is Story Protocol?: A deep dive into Story Protocol's mission to create an open IP blockchain. It's a way to register, license, and monetize IP in a more liquid and accessible way.
The Programmable IP License (PIL): Explanation of how this universal, customizable, and on-chain license simplifies IP transactions and makes it easier for others to legally use a creator's work.
Introducing Poseidon: Details on the new platform built on the Story Protocol to address the "data gold rush" for AI. Poseidon allows for the licensing of real-world, IP-cleared data to AI companies, ensuring fair compensation for contributors.
Promoting Adoption: Discussion on how Story Protocol uses a web3 incentive model to encourage widespread adoption and create a network effect for its IP infrastructure.
Why Story Protocol?: Muttoni explains what makes their platform uniquely suited for IP rights compared to other blockchains, emphasizing that the network was built from the ground up specifically for this use case.

Things We Talk About in this Episode

Story Protocol: story.foundation
Story Protocol IP Portal: portal.story.foundation
Poseidon: psdn.ai
Story Protocol Developer Docs: docs.story.foundation
WIPO Report: A report on intangible assets, mentioned as a key indicator of the value of intellectual property.