Technically Legal - A Legal Technology and Innovation Podcast

Ben Chiriboga, Chief Growth Officer at Nexl and host of This Legal Life, shares his journey from litigator to legal tech innovator. He highlights how a transformative e-discovery tool opened his eyes to efficiency. The discussion tackles the legal sector's resistance to tech, the need for specialized CRMs, and the role of AI in reshaping the profession. Ben emphasizes adapting skills for tech success and explores how new technologies could redefine legal roles while enhancing the lawyer-client relationship.

We welcome back legal marketing expert Gyi Tsakalakis, President of AttorneySync and host of the Lunch Hour Legal Marketing podcast. Five years after Gyi’s first appearance on Technically Legal, he discusses the dramatic shifts in digital marketing for law firms, driven largely by the rise of artificial intelligence. Gyi highlights how AI is changing the landscape for lawyers, from automating back-office functions and data analysis to influencing content creation and search engine optimization (SEO). He explains why law firms must diversify their marketing channels beyond just Google to adapt to the new era of conversational search and AI overviews. Despite these technological advances, Gyi emphasizes that the human connection, including a simple handwritten note, remains the most powerful tool in an attorney's arsenal. He argues that as technology automates the mundane, it forces lawyers to focus on the relationships and empathy that truly differentiate their practice. Key Takeaways: Diversify Marketing Channels: Law firms must move beyond a "one-trick pony" approach with platforms like Google and diversify their client acquisition strategies to include social media, email, and local events. The Problem with Client Intake: Gyi discusses the persistent issue of lawyers not responding to inquiries and how AI can help automate certain parts of the intake process, though the human touch is still crucial for building trust. Do What the Bots Cannot: Attorneys should leverage AI for tasks that can be automated (e.g., scheduling, data analysis) to free up time to focus on complex legal work and building meaningful client relationships. AI for Data Analysis: A powerful, overlooked use case for AI in a law firm is analyzing internal data, such as call transcripts and financial records, to identify blind spots and inform marketing strategies. The Future of SEO and Search: Gyi predicts that search will become more conversational and influenced by AI Overviews and that ad-based models will be integrated into all major AI platforms.  

Andrea Muttoni, President of Story Protocol and former Amazon product manager, shares his journey from music producer to blockchain innovator. He discusses how blockchain is revolutionizing intellectual property management, making registration and licensing more accessible for creators. Muttoni introduces the Programmable IP License (PIL) for transparent IP rights and the Poseidon initiative aimed at fairly compensating data creators in AI. This innovative approach to IP challenges traditional copyright and fair use in the age of AI-generated content.

Crypto lawyer Nelson Rosario returns to the show to discuss the evolving landscape of decentralized AI and his role as General Counsel for the the Advanced AI Society (formerly known as the Decentralized AI Society), an association focused on engineering best practices, advocating for policy, fostering community, and enabling capital formation for decentralized AI startups Nelson discusses the changing definition of decentralization, highlighting its origins in early crypto's focus on resilience and censorship resistance, and its current intersection with artificial intelligence. He explains the core reasons driving decentralized AI efforts: the potential for single service providers to control our access to AI models, computing power, and the data that underlies it all. The conversation explores how decentralized AI aims to offer an alternative to large tech companies like Facebook, Microsoft, and OpenAI,  But Nelson also points out the challenges of competing with resource rich organizations and suggests that decentralized AI might complement existing systems by "chopping it up" into distributed components.  The discussion also touches upon current players in the decentralized AI space, notably Bitensor and HyperCycle, and highlights the role of decentralized storage solutions like Filecoin and Arweave. Nelson concludes by reflecting on the potentially profound societal impact of AI, likening it to other "tectonic technological revolutions" in human history. Drawing from the "Butlerian Jihad" concept in Frank Herbert's Dune, he cautions against blindly trusting AI and underscores the need for humans to remain intentional in their use of technology to prevent a decline in critical thinking and creativity. Key Takeaways: Decentralization in AI aims to prevent single points of control over models, compute, and data, promoting censorship resistance. Decentralized AI faces challenges in competing with large, centralized tech companies due to their immense resources, but can serve as a complementary set of systems. DePIN (Decentralized Physical Infrastructure) is crucial for the robust existence of decentralized AI applications. Industry associations like the Advanced AI Society play a vital role in setting standards, advocating for policy, building community, and attracting capital for decentralized AI projects. AI represents a transformative technological shift, and intentional human engagement is critical to navigate its societal implications.

In this episode, Dave Siegfried discusses the company he heads, Official AI -- a company focused on helping its customers create and verify authentic AI content. Siegfried, a "recovering accountant" with a background in tech and media licensing, discusses his journey from co-founding Audiosocket, a music licensing platform, to addressing challenges in generative AI. The conversation highlights the evolution of intellectual property protection in the digital age. Siegfried explains how Official AI empowers individuals and brands to create AI-generated images and videos with consent, credit, and compensation for the use of their name, image, likeness, and voice. He details Official AI's "vault technology," which creates a "blueprint" of a person's likeness from a small set of images, enabling authorized creation of synthetic media. The discussion also delves into provenance technology and the Coalition for Content Provenance and Authenticity (C2PA) open-source standard, which Official AI leverages to track content origin and changes, ensuring authenticity. Siegfried touches on the challenges of verifying content on social media platforms and the future role of blockchain technology in creating immutable records of consent. The episode concludes with insights into Official AI's business model, customer base (including athletes and historic estates), and future roadmap. Key Takeaways: Generative AI presents significant challenges and opportunities for intellectual property rights, particularly concerning name, image, likeness, and voice. Official AI aims to proactively address these challenges by providing a platform for consent-based AI content creation. Provenance technology, including C2PA, is crucial for verifying the authenticity and authorized use of AI-generated content. The legal landscape surrounding AI and publicity rights is rapidly evolving, requiring adaptable technological solutions. Things We Talk About in this Episode Official AI Website: Visit theofficial.ai to learn more about their platform and services. Contact Dave Siegfried: Dave can be reached at dave@theofficial.ai. Content Authenticity Initiative (C2PA): Explore the open-source standard for content provenance and authenticity at c2pa.org. Episode Credits Editing and Production: Grant Blackstock Theme Music: Home Base (Instrumental Version) by TA2MI  

This episode is a conversation with Spellbook co-founder Scott Stevenson about intersection of technology and creativity. Spellbook is a AI contract co-pilot for transactional lawyers that plugs into Microsoft Word. Despite founding a legal technology company, Scott is not a lawyer but is computer engineer by training. As a kid Scott was into video games and in fourth grade he talked his parents into getting him a computer because he wanted to figure out how to create them. By middle school he was building websites and eventually landed an internship at Electronic Arts. Scott is also interested in electronic music and he launched his first start up, Mune, with a music professor, to create a whole new musical instrument that combined the power of digital music with an acoustic instrument. It was during his time at Mune that Scott started to think about building a legal tech company. After he got his first legal bill he figured there might be a more efficient and less expensive way to do legal work. So he and lawyer buddy founded Rally, a document automation and templating engine for law firms which later begat Spellbook, but he funny thing about Spellbook, it was originally conceived as a marketing idea to generate leads for Rally.   Things We Talk About in This Episode   Mune (Scott's Digital Instrument Startup) Episode Credits Editing and Production: Grant Blackstock Theme Music: Home Base (Instrumental Version) by TA2MI

A conversation with Kelly Twigger, an E-Discovery veteran and founder of ESI Attorneys and Minerva26. Kelly shares her journey into E-Discovery, stemming from the first-ever ABA event on the topic in the early 2000s, and the rapid evolution of case law and technology that led her to develop E-Discovery Assistant which has now been rebranded Minerva 26. The discussion delves into how Minerva 26, a strategic command center for E-Discovery, curates case law, rules, checklists, and offers on-demand education. Kelly explains the reasoning behind rebranding from "E-Discovery Assistant" to "Minerva 26," emphasizing the shift from data tools to knowledge and strategic insight. The conversation also explores the current challenges legal professionals face in adopting technology, the impact of AI on the legal industry, and the need for updated federal rules of civil procedure to address technological advancements. Key Takeaways: Proactive E-Discovery: The importance of engaging with E-Discovery issues early in a case to save time and money, and to maximize the utility of electronically stored information (ESI). Technology's Transformative Power: ESI, unlike paper, offers immense opportunities to leverage technology for more efficient and effective legal analysis and fact-finding. Overcoming Fear and Expense: The primary barriers to technology adoption in the legal field are fear and perceived expense, which can be overcome through education and strategic planning. AI's Role in Legal: AI is not replacing lawyers but enhancing their capabilities by improving efficiency, accuracy, and providing valuable insights. The Need for Rule Updates: The rapidly changing technological landscape necessitates updates to the Federal Rules of Civil Procedure to provide clarity and consistency, especially concerning issues like control over personal devices and the use of advanced E-Discovery tools like Technology Assisted Review (TAR). Episode Credits Editing and Production: Grant Blackstock Theme Music: Home Base (Instrumental Version) by TA2MI   Want to keep up to date about new episodes? Technically Legal Update List. Want to learn more about Percipient (percipient.co)? Follow Chad on Linkedin: Chad Main | LinkedIn Follow the podcast on LinkedIn: Technically Legal | LinkedIn Follow the podcast on Instagram: Technically Legal | Instagram Follow the podcast on X: Technically Legal | X  

Studies determined that at least one litigant does not have a lawyer in 75% of civil cases in the United States. The number is even higher when it comes to family law, domestic violence, housing, and small claims matters. But organizations like Oregon’s Commons Law Center are doing something about it. On this episode, Kamron Graham, the Law Center’s Executive Director, talks about the not for profit law firm’s efforts to provide affordable legal assistance to people that make too much to qualify for legal aid, but don’t make enough to hire a lawyer. The Commons Law Center helps out people facing evictions, have family law issues or need help with wills and estate planning. Kamron initially planned to pursue a career in finance but pretty quickly figured out that her empathy and concern for others probably might not jibe with a Wall Street career. After returning to Oregon after college in the Northeast, Kamron started her career working in group homes, homeless shelters and served a stint with the United Way. These experiences made clear to her that a professional degree might help her have a greater impact on people's lives and give her even more of an opportunity to use her education to help others. So, in her 30s she decided to go to law school.  After law school continued her career helping the underserved, including work for Legal Aid Services of Oregon and work as a public defender. Eventually she landed at the Commons Law Center, starting as a tenant defense attorney and ascending to the role of executive director.  The business model of the Commons Law Center is not free legal work, but charging a sliding scale fee based on a client's income. Currently 70% of the firm's budget comes from fees. The firm is working to become 100% self-sufficient, but in the meantime to fill the gap, the firm leverages tech to streamline their processes and keep costs down. It also relies on donors, foundations, and grants.  Learn more about Kamron.

Bim Dave, CEO of Helm360, is a seasoned expert in legal tech, having transitioned from technical support at Elite to leading a consultancy that enhances law firm operations. He discusses the complexities of data migration and the pivotal role of AI in transforming the legal landscape. Bim highlights how smaller firms can swiftly adopt new technologies compared to larger ones, and critiques the overhyped blockchain buzz while showcasing the potential of collaborative tools. His insights offer a forward-looking perspective on the future of law firms and tech integration.

Yelena Shkolnik, a partner at Jump Capital with a keen eye for transformative legal tech investments, shares her journey from investment banking to venture capital. She discusses what attracts investors to legal tech, emphasizing the need for strong team dynamics and industry insight. Yelena highlights the impact of AI on legal workflows and the necessity for tailored solutions amid traditional practices. With the rise of legal operations in enterprises, she forecasts a bright future for tech that enhances efficiency in the legal sector.