Andrea Muttoni

President of Story Protocol and former product manager at Amazon. Passionate about the intersection of technology and creativity, focusing on blockchain solutions for IP management.

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Aug 14, 2025 • 40min

Story Protocol: Building a Modern IP Infrastructure and Protecting Creators in the AI Age (Andrea Muttoni - President Story Foundation)

Andrea Muttoni, President of Story Protocol and former Amazon product manager, shares his journey from music producer to blockchain innovator. He discusses how blockchain is revolutionizing intellectual property management, making registration and licensing more accessible for creators. Muttoni introduces the Programmable IP License (PIL) for transparent IP rights and the Poseidon initiative aimed at fairly compensating data creators in AI. This innovative approach to IP challenges traditional copyright and fair use in the age of AI-generated content.

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