Dr. Robin James talks about vibes-based listening, Spotify algorithm secrets, '90s alt-rock, and the American radio industry. The discussion delves into the impact of vibes on music categorization and playlist curation, as well as the challenges faced by independent radio stations post-Telecom Act. The conversation also touches on the connection between music genres and social dynamics, making for an insightful exploration of sound studies beyond just music.
The deregulation of radio ownership in the US post-1996 led to the dominance of mega corporations, impacting smaller independent stations.
WOXY's innovative programming in the '90s prioritized independence, diversity, and online broadcasting, setting a standard for modern rock radio.
The financialization of media properties drives shifts in content to satisfy investors, influencing the evolution of radio formats and online platforms.
Deep dives
Evolution of Independent Radio in the US
The Telecommunications Act of 1996 deregulated radio ownership in the US, leading to the rise of mega corporations like Clear Channel and impacting smaller independent radio stations. This shift made it difficult for small business owners to compete, changing the landscape of radio ownership.
WXY: Independent Radio with Unique Format
WXY, known for its modern rock format, adopted the format in 1983 by directly emulating Los Angeles's K-Rock playlist. They focused on educated listeners who craved new music, playing a diverse mix of genres beyond just rock. The station continued this innovative programming throughout the '90s, resisting the narrowing of alternative rock and emphasizing variety and independence.
Innovative Online Broadcasting by WXY
WXY became a leader in modern rock by simulcasting their signal online in 1998, pioneering online broadcast strategies. They prioritized independence as a community value, showcasing niche music and innovative genres to a dedicated listener base. This commitment to serving a community of listeners set them apart and contributed to their international prominence.
Impact of Independence on Music Industry
The notion of independence in music, exemplified by WXY, emphasizes community support and innovative programming to navigate challenges in the music industry. Independence in radio reflects a commitment to serving unique musical tastes and engaging listeners in new and exciting ways, offering a potential solution for revitalizing the music industry in the face of industry shifts.
The Impact of Financialization on Media Properties
The podcast delves into how financialization influences media properties, such as radio stations like WOXY in rural Ohio, and online platforms like Pitchfork. It discusses how companies prioritize shareholder returns over profitability, leading to shifts in content to appeal to specific audiences for investor satisfaction. This pressure has shaped the evolution from alternative rock to a bro style in radio stations and the recent amalgamation of Pitchfork into GQ, showcasing a pattern of audience reorientation driven by financial motives.
Integrating Music Journalism with Academic Discourse
Exploring the intersection of music journalism and academia, the podcast contemplates how the two fields can engage more effectively. It highlights the importance of mutual learning and collaboration between music writers and academics to bridge the gap. Emphasizing the value of publicizing academic work for broader accessibility and fostering solidarity amidst industry challenges, the discussion advocates for interdisciplinary dialogues to enhance understanding and engagement between the worlds of music analysis and media critique.
Dr Robin James is a philosopher of sound studies whose Twitter presence and blog, It’s Her Factory, are reliable sources of galaxy-brain takes on the discourse, from Taylor Swift Studies to “Brexit techno”.
We asked Robin to share some of her latest thinking on the forces that are changing how we listen to music, from vibes-based listening and the secrets of the Spotify algorithm to the connection between ‘90s alt-rock and the 2020s manosphere, as well as her recent book on American radio, The Future of Rock and Roll: 97X WOXY and the Fight for True Independence. Oh, and Dude Wipes.
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