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10: Dr Robin James, vibes philosopher

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Exploring WXY: A Niche Rock Station's Unique Journey

The chapter delves into the history and uniqueness of WXY, a modern rock station in the US, showcasing its focus on diverse music and community-based independence. It discusses the financial and support challenges faced by niche music stations and contrasts traditional advertising models with modern approaches. The chapter also highlights the societal and economic influences on music programming decisions, particularly in the alternative rock genre during the 90s.

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