Meta Unveils New Omnichannel Ad Platform | JP Chookaszian at Shoptalk 2025

Live from Shoptalk 2025, Meta’s JP Chookaszian joins Chris Walton and Anne Mezzenga to unpack one of the show’s biggest announcements—Meta’s new omni-channel ad platform. JP walks us through the macroeconomic shifts driving this innovation, why in-store performance matters more than ever, and how AI and GenAI are shaping Meta’s future tools, from dynamic ad generation to virtual try-on. If you want to know what’s next in retail media, this is the episode to hear.

Key Moments:

0:40 – Intro to JP and his role at Meta

2:30 – Economic backdrop and shift in consumer behavior

4:50 – Why retail media matters more in 2025

5:40 – Meta’s new omni-channel ad solution explained

6:20 – 21% lift in in-store incremental ROAS

7:10 – Why in-store signal improves campaign performance

8:00 – Rollout timeline for general availability

9:00 – Importance of unified KPIs and org structures

11:45 – What retailers need to do to prepare

12:50 – The role of AI and Meta’s Advantage+ suite

13:55 – GenAI applications like virtual try-on and text generation

16:15 – Why creative still reigns in the AI era

17:45 – Final advice: invest in creative, AI, and test-and-learn

19:20 – How to connect with JP and Meta post-Show

#retail #omnichannel #meta #shoptalk