Omni Talk Retail
Meta Unveils New Omnichannel Ad Platform | JP Chookaszian at Shoptalk 2025
Mar 28, 2025
JP Chookaszian, Meta's industry manager for luxury and retail, shares insights from Shoptalk 2025 about Meta's new omni-channel ad platform. He discusses how macroeconomic shifts and evolving consumer behavior are driving innovation in retail media. The importance of in-store performance is highlighted, along with the impact of AI and GenAI on advertising tools, such as dynamic ad generation and virtual try-ons. JP emphasizes the need for creativity, unified KPIs, and a test-and-learn approach for retailers to thrive in this changing landscape.
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Quick takeaways
- Meta's new omni-channel ad platform enhances campaign performance by integrating in-store consumer data, achieving a 21% increase in incremental store ROAS.
- The influence of AI and generative technologies, like virtual try-on, is revolutionizing advertising strategies while highlighting the ongoing importance of creative content.
Deep dives
Economic Challenges Impacting Retail Strategies
Current economic trends indicate a slowdown in consumer spending, which is prompting retailers to reassess their sales forecasts and marketing strategies. In light of these challenges, businesses must adapt to a more cautious consumer attitude, making it crucial for marketers to optimize their efforts to maintain margins. The luxury industry, in particular, relies heavily on maintaining these margins, as prolonged inventory can lead to significant financial losses. This scenario underscores the importance of effective advertising strategies to enhance performance and drive sales.
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