JP Chookaszian

JP Chookaszian, Meta's industry manager for luxury and retail, shares insights from Shoptalk 2025 about Meta's new omni-channel ad platform. He discusses how macroeconomic shifts and evolving consumer behavior are driving innovation in retail media. The importance of in-store performance is highlighted, along with the impact of AI and GenAI on advertising tools, such as dynamic ad generation and virtual try-ons. JP emphasizes the need for creativity, unified KPIs, and a test-and-learn approach for retailers to thrive in this changing landscape.