The Burnouts with Phoebe & Sophia Gary Vee: Why You’ll NEVER Be An Influencer (But You Can Still Get RICH!)
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Sep 4, 2025 
Gary Vaynerchuk, aka Gary Vee, is an entrepreneur and bestselling author known for his candid approach to success. In a lively discussion, he explains why most influencers will struggle while emphasizing that patience beats hustle. He shares insights on how his immigrant upbringing fueled his work ethic and why $100K can signify 'making it.' Gary delves into the importance of emotional intelligence in leadership, the rise of live shopping, and how AI can enhance creativity—all while challenging traditional definitions of success.
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$100K Was His Turning Point
- Gary Vaynerchuk recounts feeling like he "made it" when he first earned $100,000 at age 33.
- He attributes his drive to immigrant childhood scarcity and says money only exposes who you are, not change you.
Personal Brand Is Business Distribution
- Gary says creator and entrepreneur roles have merged and personal brand equity layers into business ROI.
- He views personal brand as essential distribution that materially benefits companies.
Go All-In On Live Shopping
- Move into live social shopping if you can sell, hold conversation, and engage live commenters.
- Platforms will prioritize live shopping because consumers love buying in live formats.
