Your Brain at Work The Real Science of Habits
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Jun 13, 2025 David Rock, co-founder and CEO of the NeuroLeadership Institute, dives into the fascinating science of habit formation. With over 25 years of experience, he sheds light on how organizations can embed resilient habits that thrive under pressure. The conversation covers the significance of 'attention density' in learning, how AI tools like 'Niles' can revolutionize problem-solving habits, and practical strategies for driving effective change within teams. Discover how neuroscience can empower both personal and organizational habit-building.
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Attention Builds Habits
- Attention sculpts neural circuits, so leaders must focus attention to change behavior at scale.
- Culture change requires directing collective attention to what to do more of, not what to stop doing.
Use PHS To Close The Knowing–Doing Gap
- Use our Priorities-Habits-Systems (PHS) framework: set priorities, embed habits, then provide supporting systems.
- Focus habit work rather than only boosting motivation to close the knowing-doing gap.
Remove Cues To Break Old Habits
- Disrupt old behaviors by removing cues or access to the unwanted action before introducing replacements.
- Then make the new behavior available and repeatable so the brain can rewire to the new habit.
