Your Brain at Work The Real Science of Habits
15 snips
Jun 13, 2025 
David Rock, co-founder and CEO of the NeuroLeadership Institute, dives into the fascinating science of habit formation. With over 25 years of experience, he sheds light on how organizations can embed resilient habits that thrive under pressure. The conversation covers the significance of 'attention density' in learning, how AI tools like 'Niles' can revolutionize problem-solving habits, and practical strategies for driving effective change within teams. Discover how neuroscience can empower both personal and organizational habit-building.
AI Snips
Chapters
Books
Transcript
Episode notes
Remove Cues To Break Old Habits
- Disrupt old behaviors by removing cues or access to the unwanted action before introducing replacements.
- Then make the new behavior available and repeatable so the brain can rewire to the new habit.
Attention Density Beats Repetition
- Habit formation equals intensity of attention multiplied by time, not mere repetition counts.
- Focused, high-density attention (often social) accelerates neuroplastic change far faster than mindless repetition.
Keep Habits Short And Universal
- Design scalable habits to be short, specific, and universally relevant (ideally 3–7 words).
- Teach the neuroscience behind them so people understand why and how to apply the habit.
