The Role Forward: A Strategic Finance Podcast
How to Think About Customer Cohort Analysis with Steve Groccia, Head of Customer Success Operations at Mosaic
Apr 21, 2022
Steve Groccia, Head of Customer Success Operations at Mosaic, discusses the reasons finance leaders don't use cohort analysis, the difference between segment-based and time-based cohort analysis, and the importance of collaboration between finance and customer success.
31:51
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Quick takeaways
- Accurate and reliable historical data is crucial for effective customer cohort analysis.
- Cohort analysis provides detailed insights into customer behavior over time, allowing businesses to understand retention dynamics and identify contributing factors.
Deep dives
The Importance of Trusting Historical Data for Cohorting
In order to effectively use historical behavior data for customer analysis, it is crucial to trust the accuracy and reliability of the historical data. Cohorting can be a valuable tool, but it requires having the right data in the right structure and format. Starting fresh and gathering reliable data is necessary to confidently use cohort analysis and benefit from it in the long run.
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