The Importance of Cohort Analysis in Understanding Customer Behavior and Retention

The contemporary business world depends on in-depth and high-quality data analysis. But it seems like many departments don't have adequate time or tools to focus on data.

In a study conducted by Mosaic, only 14% of surveyed finance leaders said they used cohort analysis. Therefore, it is critical to determine the reasons behind this small percentage and offer solutions.

In this episode of The Role Forward, host Joe Michalowski welcomes Steve Groccia, the Head of Customer Operation at Mosaic. Steve and Joe discuss the reasons finance leaders don’t use cohort analysis. Steve also explains the difference between segment-based and time-based cohort analysis and the steps in the process. 

Guest-at-a-Glance

💡 Name: Steve Groccia

💡 What he does: Steve is the Head of Customer Operations at Mosaic.

💡 Company: Mosaic

💡 Noteworthy: Prior to joining Mosaic, Steve was the Director of Finance at Fundbox.

💡 Where to find Steve: LinkedIn