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How to Think About Customer Cohort Analysis with Steve Groccia, Head of Customer Success Operations at Mosaic

The Role Forward: A Strategic Finance Podcast

CHAPTER

The Importance of Cohort Analysis in Understanding Customer Behavior and Retention

In this chapter, the speakers discuss the relevance of cohort analysis in understanding customer behavior and retention. They explore the challenges and benefits of cohorting, as well as the limitations faced by finance leaders. They also compare basic churn analysis to cohort analysis, emphasizing the valuable insights provided by cohort analysis for driving business change.

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