#459 How To Get More Clients, Earn Their Trust & Make More Money in the Fitness Industry!
Feb 15, 2024
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Topics discussed include building trust as a young fitness trainer, client retention and revenue strategies in the fitness industry, strategies for client retention, and building community in the fitness industry. The podcast also touches on exclusive fitness coaching events and in-person networking opportunities.
Establish trust with new clients by understanding their needs and showing genuine care.
Provide instant value during the initial intake session by addressing client concerns and offering practical solutions.
Balance recurring revenue with occasional paid-in-full options for financial stability as a trainer or gym owner.
Create a sense of belonging and community in the gym business to enhance client retention and engagement.
Deep dives
Importance of Setting Clear Goals
It is crucial to establish clear and specific fitness goals in order to achieve success. By helping clients define their goals, trainers can create personalized programs that are tailored to their specific needs. This ensures that clients stay motivated and focused on their objectives throughout their fitness journey.
Building Trust and Rapport
When working with new clients, it is essential to establish trust and rapport from the beginning. This can be done by asking them about their previous experiences with trainers and understanding their likes and dislikes. By listening and showing genuine care, trainers can create a positive and supportive environment, making clients feel valued and encouraged.
Providing Instant Value
During the initial intake session, trainers have an opportunity to provide instant value to the clients. This can be done by addressing any immediate concerns, such as pain or discomfort, and providing practical solutions or simple corrective exercises. By demonstrating their expertise and immediately addressing client needs, trainers can build trust and confidence.
Recurring Revenue and Payment Options
For long-term success as a trainer or gym owner, building a foundation of recurring revenue is crucial. Monthly payment plans provide a predictable and consistent income stream. However, there may be instances where offering paid-in-full options, such as discounts or incentives, can be beneficial. It is essential to strike a balance between recurring revenue and occasional paid-in-full plays to maintain financial stability.
Strategic Paid-in-Full Plays
Once a solid base of recurring revenue is established, trainers can strategically offer paid-in-full options for longer durations, such as six months or a year. These can be implemented during specific periods, like Black Friday, with limited availability to avoid a significant impact on recurring revenue. Such plays can provide additional income and incentives for clients while maintaining financial stability.
Cultivating a sense of belonging and community
One of the main ideas discussed in the podcast is the importance of creating a sense of belonging and community in a gym business. The hosts emphasize that people want to be part of something bigger and feel like they belong to a tribe or family. They highlight the significance of cultivating a culture where clients feel seen, heard, and supported, not just as individuals, but as part of a larger group. This involves simple gestures like greeting people warmly, introducing clients to each other, and encouraging support and camaraderie among clients. The hosts stress that building meaningful relationships with clients is vital for client retention as it creates a more enjoyable and engaging environment that makes it difficult for clients to leave.
The importance of interpersonal skills in the personal training industry
Another key point discussed in the podcast is the crucial role of interpersonal skills in the personal training industry. The hosts emphasize that personal training is not just about the technical knowledge and training expertise, but also about building relationships with clients. They suggest that trainers should focus on being good listeners and asking questions to get to know their clients better. By showing genuine interest in the clients as individuals, trainers can create a personalized and welcoming experience that goes beyond the workout itself. The hosts argue that developing strong interpersonal skills is essential for client retention and differentiates successful trainers from those who struggle in the industry.
This week Joe welcomes Iron Business Blueprint co-founder & owner of Tutela Training Systems, Chris Tutela, back to the Industrial Strength Show! After some back and forth banter regarding the NJ weather and Joe's podcast studio upgrade - Joe & Chris get down to "business" :) Together, they discuss the following topics: 1) How to get potential clients to initially TRUST you when you're young and lack experience 2) Best way(s) to get your first client 3) The top 3 questions to ask a new client during their first session 4) Do you recommend "paid in full" or monthly payments? 5) What are your best practices for retaining clients long-term? Plus, 2 exciting announcements for gym owners!! *For a full list of Show Notes w/ Timestamps visit www.IndustrialStrengthShow.com.
