How to become an active and engaging meeting participant
Nov 13, 2023
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Learn how to run effective meetings by fostering open communication and teamwork, and the importance of collaboration between revenue operations and enablement. Explore the role of enablement in connecting departments and the significance of embracing conflict and challenging the status quo. Discover the power of go-getters in achieving business success.
Effective meetings require open communication and teamwork between revenue enablement and operations.
Embracing conflict and challenging the status quo fosters a culture of collaboration and continuous improvement in revenue teams.
Deep dives
The Importance of Collaboration Between Rev Ops and Enablement
The podcast explores why it is crucial for revenue operations (Rev Ops) and revenue enablement to work together as peers rather than being situated beneath or above one another. The speaker emphasizes that both teams have unique talents and roles that contribute to the success of the sales organization. By investing in both Rev Ops and enablement, organizations can see a 33% improvement in customer satisfaction. The conversation highlights the need for clear communication and collaboration between the two functions to drive shared success.
The Role of Enablement in the Sales Organization
Enablement is described as the 'human' side of the revenue organization, focusing on empowering salespeople and providing them with the right tools and resources. The speaker emphasizes that enablement should report directly to revenue leadership or be a peer to the operations team. The role of enablement is to ensure effective onboarding, ups killing, and continuous improvement of sales teams by understanding the needs of the field and aligning strategies with business partners in HR and operations. The example of rolling out a new CPQ tool is discussed as a collaborative effort between enablement and ops.
Balancing Personalization and Scalability in Enablement
The discussion centers on the challenge of balancing personalization and scalability in enablement. The speaker acknowledges the desire to provide customized and tailored solutions to individual salespeople, but highlights the need for standardization and efficiency. The speaker suggests the use of technology and AI, such as Gong, to analyze and extract insights from sales conversations to inform enablement programs. By using technology in a responsible and strategic way, enablement can scale while still maintaining the human touch necessary for successful sales enablement.
The Value of Conflict and Challenging the Status Quo
The importance of embracing conflict and challenging the status quo is emphasized. The speaker encourages enablement professionals to push back and offer different perspectives, even if they contradict their leaders. It is highlighted that conflict can lead to growth and better outcomes for the organization. The speaker advises enablement leaders to be tenacious and create a culture where challenging conversations are welcomed. Leaders are encouraged to initiate discussions and open the floor for diverse viewpoints to foster a culture of collaboration and continuous improvement.
Do you want to know how to run effective meetings?
The kind where there is less passivity and more team participation.
Where a culture of open communication is created and nourished.
Sarah Gross (Fricke), Procore Technologies VP of Revenue Enablement, joins the show to discuss the importance of teamwork and open communication between enablement and operations.
The comfort of participation is built when human connections are made. Learn how the partnership of enablement and operations can drive your organization’s success, how asking about family vacations builds relationships, and much more.
Tune into this episode to learn the secrets of successful meetings and fostering open communication in your revenue teams.