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The AI in Business Podcast
Consumer Technology in the Age of AI - with Connie Chan of a16z
May 30, 2023
24:59
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Quick takeaways
- Distribution is the biggest challenge for consumer technology companies, requiring new strategies and leveraging social platforms for reaching a large user base.
- Social media platforms are consolidating their reach and optimizing distribution to reduce costs and target the right users, allowing for diversification of offerings and promotion of new features.
Deep dives
The Challenges of Distribution for Consumer Technology Companies
The biggest challenge facing consumer technology companies is distribution. While creating a great product and user experience is important, getting that product in the hands of a large number of people remains a challenge. Companies are constantly seeking new strategies for distribution, such as leveraging social platforms and utilizing creators as marketing channels. The fragmentation of consumer tastes and the lack of a clear consensus on popular content further complicates the distribution landscape.
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