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The AI in Business Podcast
Consumer Technology in the Age of AI - with Connie Chan of a16z
May 30, 2023
24:59
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Quick takeaways
- Distribution is the biggest challenge for consumer technology companies, requiring new strategies and leveraging social platforms for reaching a large user base.
- Social media platforms are consolidating their reach and optimizing distribution to reduce costs and target the right users, allowing for diversification of offerings and promotion of new features.
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The Challenges of Distribution for Consumer Technology Companies
The biggest challenge facing consumer technology companies is distribution. While creating a great product and user experience is important, getting that product in the hands of a large number of people remains a challenge. Companies are constantly seeking new strategies for distribution, such as leveraging social platforms and utilizing creators as marketing channels. The fragmentation of consumer tastes and the lack of a clear consensus on popular content further complicates the distribution landscape.
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