Bootstrapped Web 2024 Calculus
Feb 2, 2024
Homepage experiments, marketing costs, product-led growth, bootstrapper game, cold outreach, over-correcting, shingles, Vienna trip, new strategy on offers product, investing in customer success and retention, challenges in venture land, potential of spatial computing and importance of FOMO.
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Brian Castle's Shingles Experience
- Brian Castle shared his personal experience with shingles and the intense nerve pain it caused him despite being in good health and shape.
- He highlighted how the pain was severe even for someone with a high pain threshold and how he managed to keep up some normal activities.
Vienna Trip and Imperial Hotel Story
- Brian took a trip to Vienna with his brothers and dad, focusing on relaxed cultural experiences punctuated by meals and laughter.
- They celebrated at the Imperial Hotel, symbolically reclaiming a place once favored by Hitler in a tribute by Simon Wiesenthal.
Rally's Focused Product Shift
- Rally shifted focus entirely to its offers product, removing the checkout product from public view to accelerate focused learning.
- This approach aims to drive targeted conversations and feedback by isolating interest on their new post-purchase offers feature.