Investing in Customer Success and Retention

In this chapter, they discuss the importance of investing in customer success and retention rather than focusing on growing the top of the funnel. They mention their strategy for 2024, which includes continuing cold email outreach, cutting costs, and allocating resources to customer success. They also mention that a person named Cat will be joining them to focus on customer success. They express their excitement about providing stellar support and helping coaches build successful businesses on clarity flow.