Masters of Scale Rapid Response: In hard times, the show must go on, w/BroadwayHD’s Bonnie Comley
Sep 16, 2021
In this engaging conversation, Tony-winning producer Bonnie Comley shares her journey as the CEO of BroadwayHD, focusing on how the pandemic forced Broadway to innovate. She discusses the importance of broadening audience engagement and embracing digital experiences. Comley highlights the shift towards inclusivity in casting and creative roles, as well as how streaming can enhance rather than replace live theater. With insights into Broadway's resilience and the new economic dynamics of digital formats, she paints a hopeful picture for the future of the theater.
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Broadway Shutdown
- Bonnie Comley was at work when an employee tested positive for COVID-19.
- This led to the overnight shutdown of Broadway and impacted shows like "Six" and "The Minutes."
Zoom Rehearsals and Reopening
- The initial shutdown led to cast members rehearsing over Zoom, expecting a quick return.
- However, the extended closure forced the industry to re-evaluate reopening strategies.
Reflection and Reimagination
- The pandemic pause allowed Broadway to reflect on its practices, including diversity and audience engagement.
- Bonnie Comley highlights Broadway HD's role in expanding the fan base beyond the typical demographic.