The Economics of Streaming Broadway Productions

18 months ago, the lights went out on Broadway. What can you learn as this $16bn industry begins to re-light the lights? Tony-winning producer Bonnie Comley, the CEO of BroadwayHD and board president of the Drama League, shows us how Broadway's 41 theaters are coming back to life — and how the 18-month pandemic closure created some breathing room for her industry to reimagine itself. At the core: broaden the customer base, embrace digital, and expand the touchpoints for each show as a brand.

Read a transcript of this interview at: mastersofscale.com

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