I Want To Know

A Podcast Growth Expert Reveals How To Get Your Most Downloaded Episode Ever

Dec 27, 2023

Podcast guest Lauren Passell, founder of Tink Media, shares valuable insights on podcast growth strategy. Topics include podcast cross promotion, ratings and reviews, a 5-question survey for podcasters, getting featured on Apple Podcasts, and strategies for making an episode popular.

48:03

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Episode guests

Lauren Passell

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Quick takeaways

To grow your podcast, focus on building partnerships with other podcasters, conducting surveys to understand your audience better, and pitching your show to be featured on podcast platforms.

To make this episode your most popular, promote it on social media by highlighting compelling quotes or moments, submit it for featuring on podcast platforms, and ask podcast guests to share it on their own feeds.

Deep dives

Three Tips for Growing Your Podcast

To grow your podcast, focus on building partnerships with other podcasters, conducting surveys to understand your audience better, and pitching your show to be featured on podcast platforms.

Conducting a Survey for Podcast Feedback and Audience Identification

00:53

Importance of Understanding Podcast Audience and Creative Collaboration

01:59

Utilizing Podcast Interviews for Cross-Promotion

00:41

Identifying Adjacent Niches for Effective Advertising

01:21

Introduction

3min

The Value of Listening to Different Genres and Understanding Your Audience

2min

Promo Swaps and Finding the Perfect Audience

24min

The Importance of Ratings, Reviews, and Social Proof

2min

Prioritizing YouTube or Audio: A Podcaster's Dilemma

4min

Submitting Podcast Episodes for Feature on Apple Podcasts

7min

Strategies to Make the Episode the Most Popular

5min

Want more people to check out your podcast, but have no idea how to make that happen?

Struggling to convert social media followers into podcast listeners?

Want to know how to turn any single episode of your podcast into your most popular episode ever?

You're about to find out.

In this episode, podcast growth expert Lauren Passell reveals exactly how to do each of those things including specific, proven tactics she's used with her Tink Media clients to help them grow their podcasts.

It's a true masterclass in podcast growth strategy that's full of simple, actionable advice.

And if nothing else...

Listen to what she suggests at the 15 minute mark.

TOPICS DISCUSSED

15:15 - Podcast Cross Promotion: How To Find Your Podcast Friends

29:43 - Want More Podcast Ratings and Reviews? Watch This!

31:02 - Are Podcast Ratings and Reviews Overrated?

35:23 - A 5-Question Survey Every Podcaster Needs To Try

37:17 - How To Get Featured On Apple Podcasts

👉 Watch this episode on YouTube

RESOURCES MENTIONED

Podcast Audience Graph: https://rephonic.com/graph