Negotiate Anything

Uniting Sales and Negotiation Techniques for Success with Lance Tyson

Sep 6, 2024
Lance Tyson, CEO of the Tyson Group and expert in sales and negotiation, shares his insights on merging these two essential skills. He unpacks how objections during sales can be turned into negotiation opportunities. Listeners learn the art of recognizing buying signals and navigating complexities in negotiations. Lance emphasizes the importance of building rapport over mere relationship-building, ensuring that both sales teams and negotiators can adapt successfully. His practical tips make this a must-listen for anyone looking to elevate their sales game.
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