Lance Tyson
CEO of the Tyson Group, an award-winning sales training organization. Specializes in customizing sales training, coaching, and consulting for complex sales processes.
Best podcasts with Lance Tyson
Ranked by the Snipd community
13 snips
Jun 26, 2025 • 29min
The One Skill That Separates Good Salespeople from Great Negotiators
Lance Tyson, CEO of the Tyson Group, shares his expertise in sales training and negotiation. He stresses the crucial moment when a sale morphs into a negotiation. Listeners discover how objections can actually be opportunities, and the common misstep salespeople make under pressure. Tyson also reveals strategies to maintain profit while closing deals, emphasizing the importance of adaptability and strong communication skills in everyday conversations. This insightful discussion is a must for anyone looking to elevate their negotiating game.
Sep 6, 2024 • 31min
Uniting Sales and Negotiation Techniques for Success with Lance Tyson
Lance Tyson, CEO of the Tyson Group and expert in sales and negotiation, shares his insights on merging these two essential skills. He unpacks how objections during sales can be turned into negotiation opportunities. Listeners learn the art of recognizing buying signals and navigating complexities in negotiations. Lance emphasizes the importance of building rapport over mere relationship-building, ensuring that both sales teams and negotiators can adapt successfully. His practical tips make this a must-listen for anyone looking to elevate their sales game.
