The Varsity The UFL’s Scale-Up Era
Sep 24, 2025
Dany Garcia, a businesswoman and co-owner of the UFL, shares her vision for the future of spring football. She dives into the importance of storytelling and creating compelling content to engage fans. With partnerships from Disney and Fox, Garcia emphasizes innovation and adapting to the media landscape. She also highlights the untapped potential of women's sports, particularly women's rugby, and discusses how AI can enhance strategic efforts. Her journey from finance to sports ownership showcases her passion for investing in dynamic projects.
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Long-Run Brand And IP Mindset
- Dany Garcia saw spring football as a content and IP play, not an ego or short-term metrics bet.
- She prioritized storytelling, fan focus, and long runway capital to build intrinsic value over years.
Find Patient, Institutional Capital
- Do secure deep-pocketed, patient investors if you plan a multi-year build to profitability.
- Expect a five-year runway and avoid short-term profitability pressure when scaling a new league.
Startup Agility Beats Inertia
- Startups can iterate rules, fan experience, and operations faster than incumbents like the NFL.
- That flexibility lets the UFL test innovations in-season and adapt quickly to improve the product.