How storytelling drives the league

Dany Garcia, former Merrill Lynch executive and co-owner of the UFL, joins John to discuss her game plan for investing in sports and navigating the ever-changing media landscape. Garcia dives into how the UFL is staking its claim with deep-pocketed allies like Disney and Fox, while doubling down on storytelling, fan engagement, and clever innovation. She also tackles the challenges of building a startup league from scratch and the untapped potential of women sports.

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