The Edward Show How Direct Mail Became a Secret Weapon in the Digital Age (And How To Do a Campaign)
4 snips
Oct 10, 2025 Wilson Zehr, founder of Zairmail and a veteran in direct mail, sheds light on the surprising comeback of physical mail in today’s tech-driven world. He explains how his company makes direct mail as efficient as email, using tools like Speedy. Wilson dives into the essentials of launching a campaign, targeting the right audience, and measuring ROI. He shares strategies for effective list selection, optimal formats, and creative approaches, along with real-world success stories, highlighting when to use direct mail versus email.
AI Snips
Chapters
Transcript
Episode notes
Direct Mail Is Now Technology-Driven
- Modern direct mail combines software and a fulfillment network to make physical mail as fast as trackable as email.
- Wilson Zehr emphasizes technology enables near-instant routing and local production for speed and tracking.
Real World Confusion At The Post Office
- A hardware-store owner walked into the post office asking how to do direct mail and found no help.
- Wilson contrasts that moment with Xeromail's simple upload-preview-send workflow.
Use Your List Or Let Them Source One
- Use either your own list or buy targeted lists; Xeromail supports both approaches.
- Ask for help refining target criteria if you lack a ready list; they can source or build one for you.