Wilson Zehr

Wilson Zehr, creator of ZairMail and a savvy entrepreneur with a tech background, discusses the overlooked power of direct mail for lawyers. He reveals how traditional mail can trump digital marketing when executed right, emphasizing the effectiveness of targeted campaigns. Zehr introduces innovative tools like Xeromail, which make sending direct mail as easy as emailing. He also highlights strategies for reaching affluent communities and the importance of personalization in client outreach. Direct mail may be old school, but it’s making a compelling comeback!