Wilson Zehr
Founder/operator of Zairmail (direct mail technology company) with decades of experience in direct mail and marketing technology, explaining how to run modern direct mail campaigns.
Best podcasts with Wilson Zehr
Ranked by the Snipd community
14 snips
Jun 17, 2025 • 46min
310: The Power of Direct Mail for Lawyers: Insights from Wilson Zehr
Wilson Zehr, creator of ZairMail and a savvy entrepreneur with a tech background, discusses the overlooked power of direct mail for lawyers. He reveals how traditional mail can trump digital marketing when executed right, emphasizing the effectiveness of targeted campaigns. Zehr introduces innovative tools like Xeromail, which make sending direct mail as easy as emailing. He also highlights strategies for reaching affluent communities and the importance of personalization in client outreach. Direct mail may be old school, but it’s making a compelling comeback!
4 snips
Oct 10, 2025 • 52min
How Direct Mail Became a Secret Weapon in the Digital Age (And How To Do a Campaign)
Wilson Zehr, founder of Zairmail and a veteran in direct mail, sheds light on the surprising comeback of physical mail in today’s tech-driven world. He explains how his company makes direct mail as efficient as email, using tools like Speedy. Wilson dives into the essentials of launching a campaign, targeting the right audience, and measuring ROI. He shares strategies for effective list selection, optimal formats, and creative approaches, along with real-world success stories, highlighting when to use direct mail versus email.
