The Sales Evangelist

From Cold to Connected: Why Great Sellers Build Audiences First | Benjamin Douablin - 1904

9 snips
Jun 6, 2025
In this insightful discussion, Benjamin Douablin, Founder of Full&Rich, shares his expertise on harnessing LinkedIn to boost sales performance. He underscores the importance of building a personal brand through strategic content creation, even for those less inclined to create. The value of consistency and meaningful connections over just audience size is emphasized. Benjamin also delves into using podcasts and diverse content formats to enhance engagement and educate potential clients, illustrating the power of social media in modern sales strategies.
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INSIGHT

Influence Beats Being Best

  • Being best known in your industry often outweighs being the best product.
  • Building personal brand influence on LinkedIn speeds appointments and deal closing.
ADVICE

Build Sales Content Habits

  • Teach salespeople to share daily learnings and sales tactics on LinkedIn regularly.
  • Encourage detachment from each post's performance to build consistent content habits.
INSIGHT

Value of Consistent LinkedIn Audience

  • Building a LinkedIn audience slowly creates credible opportunities and eases cold outreach.
  • Small, consistent audiences are more valuable than chasing huge but disengaged followers.
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