My First Million $100M founder predicts what will be big in 5 years
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Mar 31, 2025 
In this engaging conversation, Justin Mares, the $100M founder of Kettle & Fire, dives into the future of health and wellness trends. He discusses the booming market for longevity products, not just for humans but also for pets, highlighting the alarming nutritional negligence in pet diets. The talk meanders through home health innovations, emphasizing personal health management and the potential of function health services. Justin also offers a refreshing critique on the skincare industry and shares his controversial thoughts on vaccinations and food culture.
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Pet Health Market
- Consider the growing pet health market, especially for dogs.
- Apply human health trends to pet products, as pet health trends often lag behind human trends.
Light Labs: Toxin Testing for Brands
- Justin's brother, Nick, started Light Labs, a toxin-testing company for consumer brands.
- Light Labs tests for various toxins and makes results accessible via QR codes, increasing transparency.
Transparency in Food
- Transparency in the food system is a growing trend, driven by consumer demand for cleaner products.
- Light Labs aims to bring transparency by making toxin testing results accessible to consumers.