When One App Rules Them All: The Case of WeChat and Mobile in China

Connie Chan, author and analyst, dives into WeChat's incredible journey from a messaging app to an all-encompassing super app. She discusses how WeChat integrates social interactions, commerce, and innovative features, reshaping user experiences. Connie also explores its impact on mobile messaging and enterprise solutions, highlighting the effective use of official accounts for engagement and contrasting WeChat's mobile-first approach with earlier platforms like QQ. Her insights shed light on the future of mobile applications both in China and globally.