

When One App Rules Them All: The Case of WeChat and Mobile in China
Book • 2015
This article discusses how WeChat has become a central platform in China, offering a wide range of services beyond messaging.
It highlights WeChat's innovative model of integrating multiple apps within itself and its significant impact on mobile commerce.
The piece also explores why WeChat's success in China has not been replicated in other markets.
It highlights WeChat's innovative model of integrating multiple apps within itself and its significant impact on mobile commerce.
The piece also explores why WeChat's success in China has not been replicated in other markets.
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in her essay about WeChat and mobile in China.

Connie Chan

When One App Rules Them All: The Case of WeChat and Mobile in China