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2min chapter
When One App Rules Them All: The Case of WeChat and Mobile in China
a16z Podcast
WeChat's Impact on Mobile Messaging and Enterprise Solutions
This chapter explores WeChat's unique official account platform, which allows for targeted user engagement without paid advertising. It highlights the app's evolution in promoting CRM tools for businesses and its mobile-first approach, contrasting it with its predecessor QQ.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode