HBR IdeaCast Best of IdeaCast 2022
37 snips
Jan 3, 2023 This podcast explores the dual power of storytelling in business, showcasing its potential to communicate effectively or manipulate perceptions. It emphasizes the need for workplace civility, urging companies to protect frontline workers from customer rudeness. Emotional management takes center stage, particularly in remote settings, with leadership insights from a NASA executive who discusses embracing failure. The hosts revisit memorable conversations from the past year, sharing valuable lessons on advocacy, accountability, and personal growth in the workplace.
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Stories as Mercenaries
- Stories are powerful tools that can be used for good or bad.
- They can subtly influence beliefs because of their indirect nature.
Stories and Strategy
- All good stories have a problem and a resolution, similar to the "jobs to be done" theory.
- Companies should identify genuine customer pain points to build authentic stories around them.
Disrupting Bias
- Create "bias disruptors" within teams to address biases.
- Establish shared vocabulary (like "purple flag"), norms, and commitment to call out bias.