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Best of IdeaCast 2022

HBR IdeaCast

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The Power and Peril of Corporate Storytelling

This chapter explores the dual nature of storytelling in business, examining how it can both effectively communicate and manipulate consumer perceptions. It highlights the ethical considerations of narratives used by corporations, particularly those selling unhealthy products, and the importance of authenticity in corporate communication. Additionally, the discussion addresses workplace bias and the need for proactive advocacy against incivility, urging listeners to become 'upstanders' in the face of injustice.

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