The GaryVee Audio Experience Discussing Business & Content Strategy With The Long Island Sign Guy
May 19, 2024
The Long Island Sign Guy, a local sign company owner, shares his journey into social media marketing for small businesses. He discusses how to effectively leverage platforms like TikTok and Instagram to increase visibility. The importance of educational content and visual branding takes center stage. He also touches on the challenges of urban business, from licensing to customer relations. Plus, discover how signage can play a pivotal role in retail success and the innovative strategies he's using to adapt to changing consumer behaviors.
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Transcript
Episode notes
Content from Client Interactions
- Film your daily business interactions.
- These interactions can provide content and establish you as a business consultant.
Product and Margin Insight
- Long Island Sign Guy offers various signage products, from building signs to banners and vehicle wraps.
- Vinyl graphics have the highest profit margins.
Livestreaming Shop Activities
- Livestream mundane shop activities to capture viewer interest.
- Interact with viewers and answer their questions about cost and process.