Long Island Sign Guy

The Long Island Sign Guy, a local sign company owner, shares his journey into social media marketing for small businesses. He discusses how to effectively leverage platforms like TikTok and Instagram to increase visibility. The importance of educational content and visual branding takes center stage. He also touches on the challenges of urban business, from licensing to customer relations. Plus, discover how signage can play a pivotal role in retail success and the innovative strategies he's using to adapt to changing consumer behaviors.