The Canine Paradigm

Episode 348: The best dog trainer in the universe

Sep 29, 2025
In a lively discussion, Simon Moody, known as 'the Mutt Nut,' shares his journey from force-free to balanced training methods. Jacob Morgan and Ian Kirke reveal insights into the Yorkshire Canine Academy’s unique business model and strategies for scaling dog training without burnout. They tackle regulation in the UK dog training scene and the challenges of online backlash faced by trainers. Their candid reflections on authenticity in social media and the importance of balancing reinforcement and punishment offer valuable takeaways for trainers and dog owners alike.
Ask episode
AI Snips
Chapters
Transcript
Episode notes
INSIGHT

Results Silence Rhetoric

  • Noisy ideological groups dominate conversation but results win clients.
  • Practical outcomes and proof outperform credential-based shouting online.
ADVICE

Charge For Value, Not Hours

  • Raise your prices so you can buy time, hire staff and avoid burnout.
  • Charge for the full value you deliver, not just the hours you bill.
ADVICE

Stop The Price Race To The Bottom

  • Increase prices strategically instead of cutting them to avoid a race to the bottom.
  • Use pricing to fund compliance, staff, insurance and sustainable operations.
Get the Snipd Podcast app to discover more snips from this episode
Get the app