Jacob Morgan

In a lively discussion, Simon Moody, known as 'the Mutt Nut,' shares his journey from force-free to balanced training methods. Jacob Morgan and Ian Kirke reveal insights into the Yorkshire Canine Academy’s unique business model and strategies for scaling dog training without burnout. They tackle regulation in the UK dog training scene and the challenges of online backlash faced by trainers. Their candid reflections on authenticity in social media and the importance of balancing reinforcement and punishment offer valuable takeaways for trainers and dog owners alike.