YCA's business model: pricing, growth and burnout

In this lively and insightful episode, Glenn sits down in person with three of the industry’s entertaining and passionate figures, Jacob Morgan from the Yorkshire Canine Academy, Ian Kirke, also from YCA, and Simon Moody (aka the Mutt Nut, aka the Best Dog Trainer in the Universe).

Unfortunately, Pat couldn’t join us for the episode, but when the universe gifts you the Mutt Nut, you’ve got to shake and bake.

What follows is a candid conversation filled with laughs, stories, and reflections on the dog training industry as it stands today. We discuss some of the things we love most about the work we do and the community we’re part of, but we also explore the challenges and frustrations that come with it.

Whether you’re a trainer, a dog owner, or just someone who appreciates real talk and real dogs, this episode brings a blend of humour, heart, and hard-earned perspective from people deeply immersed in the craft.

Further Details

Are you in search of top-tier dog trainers and steadfast supporters of the Canine Paradigm? Below is a comprehensive list of individuals and businesses that stand by our mission, contribute to our operational costs, and make significant contributions to the canine community.

• Glenn Cooke oversees a wide range of canine-related services at Canine Evolution and Pet Resorts Australia.
• Pat Stuart offers a full suite of coaching and dog training services through Serious dog business

We invite you to support our show and access exclusive content on our Patreon page. Your contributions directly support the show’s ongoing production, and we deeply appreciate the wonderful community that has formed around it. If you’re unsure how to contribute, feel free to reach out to us for assistance.

Explore our complete range of merchandise at our Teespring store.

You can also help by spreading the word within the canine community or suggesting special guests for future interviews.

For information on how to listen to our podcast, please visit this link.

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If you enjoyed the podcast, we would greatly appreciate your reviews on iTunes, Spotify, and other podcast directories.

Details on joining the International Association of Canine Professionals (IACP) can be found here. We highly recommend membership for anyone serious about advancing in the canine industry.

We also encourage you to check out Dogs Playing for Life, a transformational rescue process making a positive impact on dogs across the USA.

Support Our Supporters

• Narelle Cooke hosts her own podcast, Natural Health for People and Pets, available on all major podcast platforms. Be sure to listen in.
• For the finest human-grade supplements for your dogs, visit Canine Ceuticals. Now available in the USA. SHOW SPONSOR
• Jason Firmin of Einzweck Dog Quip is another proud SHOW SPONSOR.
• The innovative motorcycle dog kennel can be found at Rowdy Hound. SHOW SPONSOR
• For daycare and heartfelt training services, check out From the Heart Dog Training. SHOW SPONSOR
• Our dear friend and frequent contributor, Birdy O’Sheedy, can be found at The magic in dogs

Special Thanks

A huge thanks to all our contributing artists. Please take a moment to support their amazing work:

• Jane Stuart
• Avery Keller
• Zoie Neidy