#119 How To Market Your Home Service Biz With No Money
Apr 11, 2025
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Marcus Boyd, founder of Multiplied Digital Marketing and former appliance repair business owner, shares his inspiring journey from a struggling tradesman in Louisiana to a successful entrepreneur. He discusses innovative, budget-friendly marketing strategies for home service businesses, emphasizing the power of social media and personal branding. Boyd reveals the challenges of lead generation, the importance of customer referrals, and how to harness online presence to drive growth. His story is a testament to resilience, resourcefulness, and determination.
Marcus Boyd's journey from varied trades to entrepreneurship emphasizes resilience and adaptability in overcoming financial challenges.
The importance of targeted marketing strategies for home service businesses is highlighted through Boyd's focus on lead generation and digital techniques.
Utilizing personal Facebook pages and community engagement can significantly enhance visibility and promote small businesses without high costs.
Building relationships within the business community fosters collaboration, mentorship, and growth, contributing to success in entrepreneurship.
Deep dives
Marcus Boyd's Background
Marcus Boyd shares his journey from a small town in central Louisiana, where he grew up with limited opportunities, primarily in the oil field or trades. Starting as an electrical helper at 14, he transitioned to various trades, including HVAC and ironworking, to support himself. His entrepreneurial spirit emerged early, as he dabbled in landscaping and later, app development, though these ventures faced challenges. Ultimately, after getting laid off in the oil industry, he began working for Sears in appliance repair, which would later become a pivotal moment in his career.
Entrepreneurial Ventures and Challenges
After a tough stint in appliance repair at Sears, Boyd aimed to become his own boss, launching a pallet furniture design business. Though this endeavor initially showed promise with sales to family, Boyd faced financial hurdles, leading to a return to appliance repair. To offset their financial strain, he explored various side hustles, including selling insurance. However, these early ventures taught him valuable lessons about resilience and the importance of finding the right business model.
Shifting Focus to Marketing and Business Growth
Realizing his passion for marketing, Boyd took a deep dive into learning about lead generation and digital marketing strategies. After relocating to North Carolina during the pandemic, he faced initial financial struggles but turned his challenges into opportunities by mastering Google Business Profile and SEO. His determination and self-education paid off as he successfully generated leads for his appliance repair business. This sparked the idea to help other appliance repair businesses with marketing, thus laying the foundation for Multiply Digital Marketing.
Building Multiply Digital Marketing
Boyd's journey in establishing Multiply Digital Marketing is fueled by his commitment to helping service businesses thrive. He emphasizes the significance of targeted marketing strategies tailored to the unique needs of home service companies. By leveraging his firsthand experience, he focuses on creating leads and driving business growth for clients in the appliance repair industry and beyond. His innovative approaches include utilizing community Facebook groups, Google Ads, and referrals to maximize reach without extensive spending.
Effective Marketing Strategies
In discussing marketing tactics, Boyd advocates for using personal Facebook pages as powerful tools for small business promotion. He underscores the importance of community engagement and leveraging personal connections to boost visibility. Consequently, alongside traditional marketing strategies, Boyd integrates modern digital techniques, such as running ads and utilizing Google Business Profiles effectively. By combining these efforts, he creates a holistic marketing approach that enables his clients to build trust and gain recognition in their local markets.
The Role of Resilience and Adaptability
Boyd attributes much of his success to his resilience in overcoming setbacks and adapting to the ever-changing business landscape. His experiences, from appliance repair to launching a marketing firm, showcase the importance of evolution in entrepreneurship. Learning from failures and staying committed to growth remain central themes in his journey. This mindset not only helps him in his ventures but also positions him to guide others as they navigate their business challenges.
Community and Relationships in Business
Throughout the conversation, Boyd emphasizes the significance of building strong relationships within the business community. By collaborating and sharing knowledge with fellow entrepreneurs, he advocates for a supportive environment that fosters growth and opportunity. His approach leads to fruitful partnerships and mentorship opportunities that benefit not only himself but also those around him. This community-centric focus illustrates the value of networking and forming connections in achieving success.
Marcus Boyd, former owner of an appliance repair business and now the founder of Multiplied Digital Marketing, joins the Jared Williams Show to share his wild ride from broke tradesman to serial entrepreneur.
Raised in tiny Jena, Louisiana, Marcus got his start doing electrical work as a teenager, worked in oil fields, sold insurance out of a camper, and even tried building furniture from pallets. After multiple failures and reinventions, he finally broke through by betting on himself, buying a lead-gen contract with borrowed money, and scaling his own appliance repair company before jumping into marketing.
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