The Jered Williams Show #119 How To Market Your Home Service Biz With No Money
Apr 11, 2025
Marcus Boyd, founder of Multiplied Digital Marketing and former appliance repair business owner, shares his inspiring journey from a struggling tradesman in Louisiana to a successful entrepreneur. He discusses innovative, budget-friendly marketing strategies for home service businesses, emphasizing the power of social media and personal branding. Boyd reveals the challenges of lead generation, the importance of customer referrals, and how to harness online presence to drive growth. His story is a testament to resilience, resourcefulness, and determination.
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Buying Leads Kickstarted Business
- Marcus Boyd bought a lead generation contract from a friend using borrowed money to start his own appliance repair business.
- This entrepreneurial move was a key breakthrough for scaling his business.
Innovative Hustle in Hard Times
- Marcus repaired old appliances bought from Marketplace to sell and made money during hard times.
- He earned a percentage of jobs sold by partnering with local appliance businesses.
Southern Markets Behind on Marketing
- Local markets in the South lag behind in branding and marketing sophistication.
- This creates opportunities for businesses willing to invest in modern marketing.