Marcus Boyd, founder of Multiplied Digital Marketing and former appliance repair business owner, shares his inspiring journey from a struggling tradesman in Louisiana to a successful entrepreneur. He discusses innovative, budget-friendly marketing strategies for home service businesses, emphasizing the power of social media and personal branding. Boyd reveals the challenges of lead generation, the importance of customer referrals, and how to harness online presence to drive growth. His story is a testament to resilience, resourcefulness, and determination.